Strategic Marketing Leadership
Equip directors and senior leads with tools to orchestrate integrated marketing strategies, align cross-functional teams, and optimise go-to-market plans.
Duration: 10 weeks
Format: Hybrid
Level: Advanced
- Executive simulations and board-level presentations
- Scenario planning for Portuguese consumer behaviours
- EU compliance playbooks for marketing governance
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Data Intelligence for Marketers
Develop analytical confidence through data architecture fundamentals, attribution modelling, and agile experimentation grounded in privacy-first principles.
Duration: 8 weeks
Format: Live Online
Level: Intermediate
- Hands-on workshops using Portuguese market datasets
- Automation and dashboard building labs
- GDPR-aligned data governance frameworks
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Creativity & Content Innovation
Ignite storytelling excellence across multi-channel campaigns, focusing on Portuguese cultural nuances and compelling brand narratives.
Duration: 6 weeks
Format: In-Person
Level: All Levels
- Design thinking sprints and prototyping sessions
- Content operations and calendar mastery
- AI-assisted ideation within ethical boundaries
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Customer Journey Automation & CRM
Build lifecycle programmes that nurture leads and delight customers using automation stacks popular across Portuguese enterprises.
Duration: 7 weeks
Format: Hybrid
Level: Intermediate
- Journey mapping and persona refinement
- Platform configuration clinics
- Measurement dashboards and optimisation rituals
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