Funapmwi: Elevating Marketing Talent Across Portugal
Founded in Braga, Funapmwi blends global marketing expertise with deep local insight. We exist to equip Portuguese brands with world-class marketing talent ready to lead with confidence.
Mission & Vision
We believe marketing teams thrive when strategy, creativity, and data operate in harmony. Funapmwi delivers immersive learning experiences that align these capabilities while nurturing ethical, inclusive practices.
- Deliver premium marketing education across Portugal
- Accelerate innovation through collaborative learning
- Support continuous development with measurable outcomes
Experienced Practitioners Leading Each Programme
Our team brings together brand strategists, data scientists, and creative directors with hands-on experience across Portuguese and European markets.
Inês Martins
Director of Strategy & Learning Design
Former CMO in Lisbon’s technology sector, Inês crafts curricula that balance strategic planning with pragmatic execution.
João Pires
Head of Data & Analytics Programmes
João brings 15 years of analytics experience, specialising in marketing automation and measurement across EU markets.
Sofia Gomes
Creative Innovation Lead
Sofia guides participants through storytelling, content design, and experiential campaigns tailored to Portuguese audiences.
Building a Collaborative Marketing Network
Funapmwi hosts community events, thought-leadership sessions, and alumni forums to promote collaboration and shared learning.
Portugal Marketing Innovation Forum
An annual gathering bringing together alumni, partners, and thought leaders to explore emerging trends, share success stories, and celebrate marketing excellence.